Cloud Powered Business Blog

Ask the Expert: Salesforce and the Future of Marketing


Whether you wish you could ask a mystic about the future of marketing or are just now looking to get beginner information about Salesforce Marketing Cloud, we’ve got all of your bases covered. We asked our resident Marketing Cloud expert to share insider information on getting started with Marketing Cloud and to give us a… Read More

Jiordan Castle  

Are You Committing These 4 Customer Service Sins?


I had a very bad customer service experience recently. It all started when I was preparing to mail out invitations to my son’s 2nd birthday party and needed some return address labels. I’d been receiving promotional emails from an online printing company for a while, but hadn’t ordered anything from them. I saw they were… Read More

Nicole Klemp  

Which Salesforce Cloud is Best to Implement First?

A new American Thanksgiving tradition is the publication of blogs advising people on what not to talk about at the Thanksgiving dinner table. It's best to avoid topics like politics, religion, and even in some cases sports teams (especially here in Chicago, where families can often split between Cubs fans and White Sox fans). But… Read More

John Gorup     @appiriojohn

Ask the Experts: How to Use Mobile Apps in a B2B World


Creating a great digital Customer Experience has become increasingly important to businesses, with the move to mobile itself taking the throne as a top priority. We asked 2 of our experts to shed some light on the importance of mobile apps to companies in the B2B space and give advice to companies looking to create… Read More

Jiordan Castle  

Topcoder Open: A Spectator’s View of the Superbowl of Coding


As a volunteer at this year’s Topcoder Open (TCO) in Indianapolis, I was able to get an inside look into a world that as a writer — with zero coding skills — is still quite foreign to me. Topcoder, Appirio’s crowdsourcing community — and one of the top online technical communities in the world —… Read More

Nicole Klemp  

Medallia and the Evolution of Employee Feedback


In the past (and presently in some organizations), employee feedback simply entailed an employee bringing comments and concerns to their manager or directly to their HR department. While employees should always feel that they can walk into their manager’s office or call their HR business partner with concerns, this shouldn’t be the only method of… Read More

Nicole Klemp  

Crowdsourcing 101: What Do You Know about Crowdsourcing?


Crowdsourcing may have only become popular over the last few years, but the practice has been around for centuries — as early as the Longitude Prize of 1714; the British government held a contest to find the best method to pinpoint a ship’s approximate location at sea by its longitude. Contenders submitted their best methods,… Read More

Jiordan Castle  

Are You Really Ready for the Cornerstone Mobile App?


I had a client last year who was implementing Cornerstone’s Learning Management System. This client was very excited to hear that Cornerstone had a mobile app, and really wanted to include this as an option for their users when deploying their system. I was excited about their interest, as sometimes clients are on the fence… Read More

Brian Sabin     @briansabin

What Can Marketing Cloud Do to Boost Employee Engagement?


Ask anyone in the Salesforce ecosystem and they’ll tell you that Marketing Cloud puts the “C” in CRM. With customers at its core, Marketing Cloud is exactly the platform companies need to continuously innovate and optimize the customer journey. But even a great CRM platform isn’t enough to cultivate an exceptional Customer Experience; it takes… Read More

Jiordan Castle  
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