Balakrishna Narasimhan (@bnara75)
Today, I was excited to be part of a panel at SIIA’s All About Mobile conference focused on the intersection of cloud computing and mobility. This opportunity led us to reflect back on our experiences with customers during the past ten months since Appirio established its mobile practice and launched a mobile framework.
One thing that has become clear is that mobile is no longer optional, or an afterthought. For almost every one of our new customer engagements, mobility is a critical value driver and often a key reason enterprises are moving away from existing systems. As we looked back to hundreds of customer discussions, we found 4 distinct use cases that our mobile apps often target:
A common thread across many of the mobile apps we’re building is to bring in a social component, bringing together employees, connecting employees and customers/partners, improving customer interaction and every permutation. Salesforce’s platform helps enable these social features in many ways – for example, a contextual Chatter feed, an account check-in, or pictures posted to a Chatter group. Customers are also demanding more of these social features in their mobile apps. The reason for this is that social and mobile are not just the two buzzwords of the day but are in fact two trends that reinforce each other. There are a few reasons why:
So what’s next? We’re in the early days of a major shift in enterprise computing. Social and mobile are transforming enterprise applications from pure systems of record to applications that truly empower employees. As a CIO, the key is to make sure that you are powering your business with cloud applications and platforms. That means making public cloud applications like Salesforce, Google and Workday the backbone of your enterprise and rethinking your business processes to take advantage of what’s now possible.
As Appirio’s vice president of marketing strategy and solutions, Balakrishna Narasimhan (“Nara”) leads Appirio’s corporate and solution marketing, content strategy, sales enablement, and customer programs. Nara spends a great deal of time with industry influencers, customers and Appirio’s own sales and delivery team to understand the technology and trends that shape business in today’s global economy.