by Mark A. Koenig (@mark_koenig)
Earlier this month we wrote about how Crowdsourcing has hit Primetime. Now, right on cue comes Super Bowl XLVII and the advertising event that goes along with it. What’s most striking to us about the runup to this year’s Super Bowl advertising is the ubiquity of crowdsourcing. In less than 2 years, the term “crowdsourcing” has moved from a term used mainly by academics and other thought-leaders into the mainstream vocabulary. In fact, some media professionals are calling Super Bowl XLVII the Crowdsourcing Bowl.
Here are some examples of what you can expect to see during Sunday’s game:
Now – What does it mean for IT?
This is all great for football fans and lovers of cars and beer, soda and snacks, but what does it all mean for IT? In short, two powerful trends – crowdsourcing and social business – are combining to create a unique opportunity for IT to be a transforming agent for business. Clearly, marketing loves crowdsourcing and social. Your own marketing team has probably taken notice of these trends: this is mainstream marketing practice now – if you are counting, it’s been seven years since Doritos first aired a user-created advertisement during the Super Bowl. But there is still time for CIOs to get out in front of this wave and drive innovation.
IT organizations are embracing crowdsourcing because of three powerful benefits that are remarkably similar to those driving marketing.
If you are an IT professional, the underlying message of the Crowdsourcing Bowl is that if you haven’t tried crowdsourcing something yet, you are behind. The same agile and creative delivery models that your marketing team is using are available to you and can bring you success just as easily. This is the year of crowdsourcing in IT. Tweet @cloudspokes to get started.
Appirio is a global cloud consultancy that helps customers achieve results in weeks, not years by harnessing the power of the world’s top talent. Appirio’s 600,000 member topcoder community and crowdsourcing platform, combined with the company’s business and technical expertise, have helped 700+ enterprises confidently use technology to increase innovation and transform business. Founded in 2006, Appirio is a trusted partner to companies such as Apria, Coca-Cola, eBay, Facebook, Japan Post Network, L’Oreal, NetApp, The Four Seasons and Virgin America.