If you work in or are interested in enterprise technology, next week is one of the biggest of the year. More than 100,000 people will gather in downtown San Francisco for Salesforce’s annual conference, Dreamforce, which has grown into the most significant celebration of enterprise cloud computing in the world. Unlike most technology conferences, which are drab and vaguely depressing, Dreamforce 2013 is all about possibilities and inspiration. So, what can we expect next week?
Marc Benioff and Salesforce are masters of seeing where the puck is going (sometimes too far ahead) and positioning Salesforce and its offerings in the context of broader industry shifts. This year, there are 5 main trends that will figure prominently throughout the conference:
Of course, it wouldn’t be Dreamforce without a series of exciting product announcements and inspirational customer stories. We expect to hear the following on the product front:
So what does all this mean? Here’s our take:
We’re certainly excited about what we’re going to see next week. Did we miss anything? What are you excited to see next week at Dreamforce 2013?
As Appirio’s vice president of marketing strategy and solutions, Balakrishna Narasimhan (“Nara”) leads Appirio’s corporate and solution marketing, content strategy, sales enablement, and customer programs. Nara spends a great deal of time with industry influencers, customers and Appirio’s own sales and delivery team to understand the technology and trends that shape business in today’s global economy.