learning at work

Talent Management and the Importance of Learning at Work

Wikipedia defines talent management as “the science of using strategic human resource planning to improve business value and to make it possible for companies and organizations to reach their goals.” While this is technically an accurate definition, it focuses solely on how people benefit a business — not how a business can benefit its people. […]

engage employees

It Takes More Than Just Technology to Engage Employees

We know that to recruit and retain top talent today, companies must enable employees with collaborative, user-centric technologies. Forcing outdated legacy infrastructures on workers won’t fly in an age in which employee needs come first. Nothing is more frustrating to an employee than wasting their time jumping from system to disparate system, or drowning in […]


Salesforce for Nonprofits: Unique Challenges and Solutions

Between employees, donors, volunteers, vendors, and members, nonprofits have many complex relationships to manage. And nonprofit professionals understand the value of every constituent interaction; under constant pressure to lower operating costs while building constituent loyalty, nonprofits can’t afford to miss an opportunity to deepen relationships. Salesforce for nonprofits helps organizations connect all of those relationships […]

micro-moment in the customer journey

Have You Mapped Out Every Micro-Moment in the Customer Journey?

Mobile has changed the way we consume information and how we make decisions about almost everything in our lives. Brands that engage customers and prospects with only traditional marketing strategies are missing huge opportunities to meet customers exactly where they are in the customer journey. According to research by Google, the typical customer journey is […]

get more out of your customer data

3 Ways Heroku Can Help You Get More Out of Your Customer Data

In the Salesforce world, a lot of attention gets paid to configurations and customizations. While having a properly set-up and maintained Salesforce org is essential, it’s really the data that is critical to your business. Specifically, your customer data. The degree to which an organization understands their customer data determines how readily they can act […]