By: Dana Lang, Ann Marie Judson-Patrick, and Mindi Staley Marketers and sales teams use Lead Scoring tools to move new leads to qualified prospects, and develop effective nurture campaigns. To encourage this lead scoring process, we built the Appirio Lead Scoring Engine for Salesforce, a package that implements Salesforce Marketing Cloud to give businesses the […]
Lightning has struck, and we’ll never be the same. Salesforce offers up a transformative, intuitive, and clean CRM — Salesforce Lightning. It’s like CRM in sleek mode. The move from Salesforce Classic to Lightning Experience (LEX) brings many new assets and benefits. So much so that we expect Lightning will quickly take a strong foothold […]
43 percent of Americans reported working remotely last year, according to a study conducted by Forbes. (Up from 39 percent in 2013.) The ability to work anywhere, at anytime, is incredibly desirable in today’s workplace, and can easily be a determining factor when dealing with company culture. Virtual work is the wave of the future […]
In 2012, Gartner predicted that by 2017, CMOs will be spending more on tech than CIOs. In 2016, Gartner confirmed this prediction, writing that in “2016, CMOs allocated 3.24 percent of revenue to technology spending, which is very close indeed to the 3.4 percent of revenue CIOs earmark for IT.” The analyst firm explains […]
Warning: This blog post may contain spoilers, so if you aren’t caught up on all seven seasons of Game of Thrones, get out while you still can! (And just go download our ebook about worker productivity. It’s not about dragons, but still super interesting.) Sometimes, the office is a place of harmony. Other times, it […]
As with any transition, it may take time for your company’s Salesforce Classic users to adapt to the new Salesforce Lightning Experience (LEX). In order to ensure LEX transformation success, it’s important to consider and plan for the Worker Experience (WX) throughout the transformation.
If you’ve haven’t seen this video, check it out; it’s pretty funny. The woman has a nail in her head and is complaining to a man (presumably, her partner) about her headaches. He wants her to take the nail out of her head and solve the problem. She just wants him to listen: “It’s not […]
Far too often, we hear stories about executives not caring about their workers. The stereotypical leader focuses on one idea, and one idea only, and that’s making money for the business. Although this is important — and ten years ago this may not even have been a topic of conversation — today we know there’s […]
Most successful companies are moving to 100 percent cloud-based operations.There are 2 types of computing: local storage and computing, and cloud computing.