New leader is focused on driving awareness and market growth for Appirio’s cloud powered business services, providing customers with speed and cost advantages
San Francisco–February 25, 2014–Appirio, a global cloud consultancy that helps customers migrate third party applications to the cloud and provides customers with access to the largest on-demand community of 600,000 designers, developers and data scientists, today announced it has hired Amy D. Love as chief marketing officer to lead Appirio’s global marketing efforts. Love is responsible for leading all aspects of Appirio’s global marketing strategies and activities, and is a member of the executive team reporting to Appirio’s chief executive officer.
Love has led marketing, sales and business development organizations for both public and private companies, and comes to Appirio from NetApp. At NetApp, Love served in a variety of leadership roles including acting chief marketing officer as well as vice president of global brand, communications and demand. Love’s philosophy is to integrate the science and art of marketing to create business-building impact. While at NetApp, her “think outside the box” leadership style included sourcing and closing a unique NFL B2B partnership to drive brand and demand.
“The opportunity to elevate enterprise awareness to the speed and cost advantages of a crowdsourced technology talent base is a unique marketing challenge”, said Amy Love. I am excited to be leading a team focused on disrupting the $200B IT Services Industry by demonstrating the impact Appirio’s cloud services have on our customer’s success.”
“Amy brings a unique mix of enterprise software, consulting and consumer perspectives, proving to be a dynamite combination for a company at the forefront of disrupting a market,” said Chris Barbin, chief executive officer and co-founder of Appirio. “I’m personally excited about Amy’s ultra-competitive spirit and approach–pushing the limits of conventional marketing to achieve the greatest business impact for our company and our customers.”
Prior to her time at NetApp, Love served as the global vice president of marketing and business development at PicScout. Love began her career with Procter & Gamble.
An advocate for women’s leadership and sports, Love served as the CEO of the Forum for Women Entrepreneurs and Executives, now Watermark, and also founded REAL SPORTS Magazine, an authority in women’s sports journalism.
Love is based in the company headquarters in San Francisco, California. To learn more about Amy Love, visit:
Appirio is a global cloud consultancy that helps customers achieve results in weeks, not years by harnessing the power of the world’s top talent. Appirio’s 600,000 member topcoder community and crowdsourcing platform, combined with the company’s business and technical expertise, have helped 700+ enterprises confidently use technology to increase innovation and transform business. Founded in 2006, Appirio is a trusted partner to companies such as Apria, Coca-Cola, eBay, Facebook, Japan Post Network, L’Oreal, NetApp, The Four Seasons and Virgin America.