Sales organizations can succeed solely with good sales reps and solid leadership driving them in a focused way. However, with a little thought given to tools and processes, those facets of the job that are sometimes the least rewarding can become valuable and efficient components that enable the entire organization to reach greater heights.
This whitepaper outlines some strategies to use to help salespeople understand the value of CRM, and begin using it to be more productive. The goal is to reveal the true value which CRM provides through the sales process, and show it’s not just a tool sales management uses to keep track of what is going on.
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