Latané Conant

Leadership > Latané Conant

lconantAs Chief Marketing Officer, Latané Conant runs Appirio’s global go-to-market strategy, solution innovation, branding, and marketing programs. She has played an instrumental role in transitioning Appirio from a cloud consulting firm to a truly innovative company delivering the future of worker and customer experiences. Latané is passionate about enabling solution-based selling, fostering close alignment between sales and marketing, and framing customer success in terms of business value and outcomes.

Her background in sales as Account Executive and Regional Vice President give her drive to enable partner and field teams to deliver next-generation customer experiences. Throughout her career she has had the privilege of working with prominent customers such as Moen, Honeywell, and G&K, and is passionate about their success. Prior to Appirio, Latané held multiple roles at Ariba, where she created the Ariba Connections Solutions Business from the ground up, transitioning Ariba from a software company to a two sided network-based business.

Latané started her career as a financial consultant with Arthur Andersen and graduated from University of Virginia’s School of Commerce.