Carnival

Business Need: Efficient Sales Lead Management

• Post booking Sales managers tasked with generating upgrade lead lists, a list of leads for distribution to the sales force to help fill seats, upsell existing customers
• Highly time dependent event lists need to be managed out, updated, and reassigned as information changes

Appirio Solution: Sales Cloud, Force.com

• Sales Cloud rollout, allows for the sales managers to quickly and effectively assign sales call lists (generated by Hyperion)
• Each list has the ability to be filtered and sorted so that sales can prioritize follow-up calls and maximize post booking sales all within one page by maintaining the cabin sale data
• Call list reporting provided for management—call/closing metrics

Key Highlights: No Unused Inventory

• Ability to upsell customers based on availability prior to ship's departure
• Generate upgrades to create brand loyalty

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