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A Look Back at 2016 and Ahead to 2017

Some years pass by indistinguishable from those before, while others you remember for the rest of your life. It seems like 2016 is going to be the latter. There was a contentious election, some iconic celebrities left us too soon, LeBron James brought a world championship to Cleveland, and the Chicago Cubs won their first World […]

3 Reasons It’s a Great Time to Be in B2B Marketing

This October Forrester had its B2B Marketing event, which featured the latest research and thought leadership on the subject. We live in an era of unprecedented change in B2B marketing — a field that had generally been consumed with advertising and outbound mailings (electronic and otherwise). The shift in marketing is creating big opportunities for […]

Why Nonprofits Need Industry-standard Data Architecture

  Whether it’s helping children, saving the environment, or curing disease, a nonprofit’s biggest challenge is fulfilling its mission. But challenges such as sustainability, donor engagement, and constituent management continue to drain many nonprofit’s resources. Inadequate technology often makes solving these challenges nearly impossible. In fact, in a study by the Center for Effective Philanthropy, […]

How To Think About Artificial Intelligence and the Future of CRM

We will remember 2016 as the year Salesforce unveiled their artificial intelligence (AI) engine, Salesforce Einstein. Salesforce Einstein will use advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery to infuse AI in the Salesforce platform. This is not just a list of technologies sewn together or Dreamforce hype. This […]