Groupios-folderShape

Brand Is Not a Logo Or a Tagline

Just like your culture is more than a plaque on the wall, your brand has to be more than a logo. “Just Do It” or “Think Different” are iconic examples of complex brand expressions delivered in just a couple of words, but the brand is so much more. Made up of the intangible elements that […]

How much IT spend is now being driven by CMOs?

  In 2012, Gartner predicted that by 2017, CMOs will be spending more on tech than CIOs. In 2016, Gartner confirmed this prediction, writing that in “2016, CMOs allocated 3.24 percent of revenue to technology spending, which is very close indeed to the 3.4 percent of revenue CIOs earmark for IT.” The analyst firm explains […]

Technology Giving You a Headache? Pull Out the Nail

If you’ve haven’t seen this video, check it out; it’s pretty funny. The woman has a nail in her head and is complaining to a man (presumably, her partner) about her headaches. He wants her to take the nail out of her head and solve the problem. She just wants him to listen: “It’s not […]

close-link
close-link
Subscribe to our blogs

close-link
Subscribe to our blogs