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Happy Workers, Happy Customers: The Virtuous Cycle

Companies like Google and Facebook seem to have mastered the balance of happy workers and happy customers. But while most organizations lack the budget and scale that these tech giants have, delivering a great Customer Experience (CX) and Worker Experience (WX) is still very achievable — regardless of company size or industry. What many business […]

How Iqarus Uses Salesforce to Gather Life-Saving Data

For over 40 years, the professionals at Iqarus have been providing intelligence-driven health solutions in high-risk environments (like on a Diving Support Vessel operating in the North Sea). As a business that thrives on data, the leaders at Iqarus naturally saw the need to provide employees with a cloud-based tool that would allow them to […]

Ask the Experts: Learning and Development in 2017

  Employees today want things like flexible work environments, competitive pay, and good benefits. But to compete for today’s top talent, organizations also need to provide opportunities for growth and learning. By creating a collaborative learning environment, employees will feel more fulfilled and engaged, and can gain important skills to excel in their jobs. To […]

The 10 Most Effective Marketing Campaigns of 2016

Need a little marketing inspiration as you plan for the new year?  Warc.com recently released their top 100 marketing campaigns of 2016. Each year, Warc names the top campaigns based on their overall creativity, effectiveness, and ability to influence consumer behavior. Multi-channel, personalized experiences were the name of the game this year, and many of […]

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