To creating great experiences, you have to start by evaluating the current state of your Customer Experience – where it is now, and where you want it to be.
“A watched pot never boils” is an ancient proverb that has never let me down, especially when cooking. But I recently figured out a loophole for this trusted Chinese proverb — marketing to informed customers. In today’s world, your customers’ needs change on a daily basis. To deliver a lasting Customer Experience (CX), you’ve got […]
“This is the age of the all-digital customer and it is dramatically changing how we connect with them.” – Mark Moebius, Dell’s VP of Marketing (EMEA) Marketing executives have noticed a shift in buying habits. Customers want what they want when they want it. Now, consumers are waiting until further in their customer life cycle […]
Customer Experience is much more than sales and service. It involves high levels of critical thinking, empathetic interactions, and a desire to take feedback and turn it into a strategic business plan. Companies that actively work to transform their Customer Experience make an effort to help their customers be more aware, satisfied, and amplified — […]
“The world is now awash in data and we can see consumers in a lot clearer ways.” – Max Levchin, PayPal co-founder If companies don’t take steps to understand their audience, they’ll lose those customers to companies that place greater emphasis on a strong Customer Experience (CX). Today’s most successful companies design their CX […]
As a brand-new homeowner, I take home decor very seriously. In fact, after a jaunt to Amazon.com for some much-needed bed pillows, I signed into my Facebook account — as one does — to humble-brag that I got a good deal. It certainly wasn’t unusual at this point to find advertisements for pillows, rugs, and […]
In the 90s, online retail emerged and forever changed the face of the entire industry. Customers began purchasing goods online, making an overnight success out of early online retailers. As a result of online sales success — combined with market fluctuations — companies began closing their retail locations. Remember Blockbuster and Circuit City? Subsequently, many […]